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Customer Responsive Supply Chain Strategy [vdo]

In supply chain management, one of the key objective is to be responsive to the customer needs, which can be changed anytime. This short VDO by Cranfield explains a bit about this application of SCM.

“Dr Janet Godsell speaks to John Burdett, who outlines how Tata Global Beverages is gaining practical business benefits from applying some of the theory resulting from the recent Supply Chain Responsiveness in Practice (SCRiP) research project. An exploration of volume variability and application of supply chain segmentation theory enables the business to identify where value lies, improve processes and be more responsive to demand, improving their overall competitive advantage”

Source: CranfieldSOM’s Youtube channel

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