ECON419 – Entrepreneurship and Economic Theories

Course Description

General concepts of economic theory and entrepreneurship. Behaviour and characteristics of entrepreneurs. Creation of new ideas in doing business for potential entrepreneurs. Entrepreneurial opportunities in small and medium enterprises (SMEs). Case studies of entrepreneurial success in progress.

Course Objectives:

Students are able to

1. Understand general concepts of economic theory and entrepreneurship
2. Understand behaviour and characteristics of entrepreneurs
3. Create of new ideas in doing business for potential entrepreneurs
4. Analyse entrepreneurial opportunities in small and medium enterprises (SMEs)
5. Analyse case studies of entrepreneurial success in progress.

Communication channels

• E-mail: me@pairach.com
• Facebook page: www.facebook.com/piboonrungroj
• Course webpage: www.pairach.com/econ419
• Line Group EON419 2562/1

• Facebook group (https://www.facebook.com/ajarn.champ.5)

Topics

TQF3

Assessments

1. Economic Analysis for Business Opportunity (Group work) 30%
   In a group of 3 students (maximum), Students required to produce an economic analysis to identify business opportunities in Chiang Mai using related economic theories and suitable economic tools (e.g., econometrics or institutional analysis). The words limits of the report is 3,000 words.Submit During Midterm Exam Period (4 November 2019)
2. Business Model Generation (Group work) 30%
   In a group of 3 students (should be the same group in No.1 above), Students required to produce a business model using business canvas and other related tools and pitch the business model using appropriate presentation material e.g. PowerPoint or Prezi. The words limits of the report is 3,000 words. Submit Before Final exam Period (27 November 2019)
   
3. Final Exam 40%
   Everything you learn from the class.
   28 November 12:00 – 15:00 hour

Grading

• A    > 80%
• B+  75 – 79%
• B    70 – 74%
• C+  65 – 69%
• C    60 – 64%
• D+  55 – 59%
• D    50 – 54%
• F    < 50

Teaching Slide

1. Industrial Analysis