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ECON419 – Entrepreneurship and Economic Theories

Course Description

General concepts of economic theory and entrepreneurship. Behavior and characteristics of entrepreneurs. Creation of new ideas in doing business for potential entrepreneurs. Entrepreneurial opportunities in small and medium enterprises (SMEs). Case studies of entrepreneurial success in progress.

Course Objectives:

Students are able to

  1. Understand general concepts of economic theory and entrepreneurship
  2. Understand behavior and characteristics of entrepreneurs
  3. Create of new ideas in doing business for potential entrepreneurs
  4. Analyse entrepreneurial opportunities in small and medium enterprises (SMEs)
  5. Analyse case studies of entrepreneurial success in progress.

Communication channels

Assessments

  1. Attendance (Classes and Events) 10%
  2. Business Case Review (Individual work) 15%
  3. Business Model Generation (Group work) 15%
  4. Midterm Exam 30%
  5. Final Exam 30%

Topics

  1. Introduction and Entrepreneurship (pdf)
    – Characteristics of Entrepreneurs
    – Business and Firms
    – Roles of Entrepreneurs in the Economy
  2. Economic Theories related to entrepreneurship
    – Market type (e.g., Monopoly, Monopsony, Oligopoly)
    – Pricing strategies
    – Demand and Supply Theories
    – Elasticity of Demand and Supply
  3. Business Model Generation (html)
    – Value Proposition
    – Customer Segment
    – Customer Relationship
    – Channels
    – Key partnership
    – Key resources
    – Key activities
    – Cost structure
    – Revenue stream
  4. Creative Thinking and Entrepreneurship
    – Design Thinking
    – Innovation
  5. Case studies
    – Creative industry
    – Service industry
    – Digital industry
    book_business_model_generation.png

Syllabus

  1. Section 002
  2. Section 801
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