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Scopus Author ID: 56263575900

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Short Bio

Dr.Pairach Piboonrungroj was born on 5 June 1983 (the same date of the birth of Adam Smith, but 260 years after ). He is currently an Assistant to the President of Chiang Mai University since 2022. Dr Pairach was also an associate dean of the College of Maritime Studies and Management, and Faculty of Economics at Chiang Mai University. Dr.Pairach studied a PhD in Logistics and Supply Chain Management at the Logistics Systems Dynamics Group of Cardiff University. His multiple-awarded PhD research aims to explain relationships in tourism supply chain via lens of transaction cost economics using a statistical technique called structural equation model (SEM). He was awarded an MSc (distinction) in Logistics and Operations Management from Cardiff University in 2009. His studies in Cardiff have been fully supported by the Royal Thai Governments scholarship, which was awarded from a national competition. In 2005, he got a Bachelor of Economics (First-class honour) from Chiang Mai University (Thailand).

Dr.Pairach has involved in a number of research projects in logistics and supply chain management in various industries such as tourism, business events, creative economics and logistics as well as consultancy works to various organisations such as The World Bank and Thailand Ministry of Tourism and Sports. He is also an ad-hoc reviewer for several journals and conferences such as Tourism ManagementEuropean Journal of Operational Research, Journal of Service Management, Academy of Management Conference, and British Academy of Management Conference.  Dr.Pairach is also an R enthusiast, co-founder of R User Groups in Cardiff (Cardiff-R) in the UK and Chiang Mai (ChiangMaiR), in Thailand.  His underlying research theme is an application of economics theories and techniques to logistics and supply chain management. Economic sectors Dr Pairach has been studied include tourism, ICT, energy and herbs.



  • Winner
    The 6th Samaggi Academic Conference (SAC6), UCL, London, 25 January 2013.
    For the research titled “Logistic Performance of Thailand and the ASEAN: Past, Present and Future”
  • Winner
    Anglo-Thai Society‘s 2012 Academic Excellence (Humanity and Social Science)
    [Announcement (pdf)]
  • Best PhD Student Poster 
    Section away day, Logistics and Operations Management Section, Cardiff University, 10th January 2012.
  • Harry Boer Highly Commend Student Paper Award
    18th Annual EurOMA Conference. Cambridge University, United Kingdom, 3rd -6th July 2011.
  • Outstanding Youth
    Ministry of Social Development and Human Security, Royal Thai Government (2005)
  • The Best and The Brightest
    The study trip project (to France and Switzerland) to enhance the visions of outstanding students from different disciplines.
    Commission of Higher Education, Royal Thai Government (2004)
  • Moral Honorable Mention
    Buddhism Association of Thailand (2003),
  • Winner Team
    Northern Thailand University Economics Quiz Competition (2002)



  • PhD (Supply Chain and Logistics)
    Cardiff University, United Kingdom (2013)
    Thesis titled “Supply Chain Collaboration: Impacts and Mediation on Firm Performance” (More about my thesis)
    Supervisors: Professor Stephen M Disney (Primary) and Dr Sharon J Williams
    Examiners:Professor Helen Walker (Internal) and Professor Herbert Kotzab (External) (at CBS)
  • Postgraduate Diploma in Social Science Research Methods
    Cardiff University, United Kingdom (2009)
  • Master of Science in Logistics and Operations Management
    (Distinction with the highest score in the class)
    Cardiff University, United Kingdom (2008)
  • Bachelor of Economics, First Class Honors
    Chiang Mai University, Thailand (2005)
  • Matthayon 6 (Grade 12)
    The Prince Royal’s College, Thailand (2000)



  • Lecturer (2013 – Present)
    Faculty of Economics, Chiang Mai University
    Cardiff Business School, UK (2009 – 2012)
    – Operations Management (Undergraduate)
    – Applied Mathematics and Statistics for Business (Undergraduate)
    Cardiff Business School, UK (2008 – 2010)
    – Marketing Strategy (MBA)
    – Business Plan (MBA)
  • Teaching Assistant
    – Operations Strategy (MBA)
    The World Bank (2007)
    Supervising the database management in the World Bank project associating with Lao’s Poverty Reduction Fund and Lao’s National Statistics Centre.
    Social Research Institute, Chiang Mai University (2005 – 2007)
    Conducting, decoding and analysing over ten large-scale surveys in the fields of tourism economics and logistics in Thailand and aboard.

Extra Activities 



Below is the word-cloud of my publication title created by tagul.

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  1. Piboonrungroj, P. and Disney, S.M. 2015.Supply Chain Collaboration in Tourism: A Transaction Cost Economics Analysis. International Journal of Supply Chain Management. 4(30, pp.25-31. (pdf)
  2. Pairach Piboonrungroj, (2012) “Understanding Social Enterprise: Theory and Practices”, International Journal of Entrepreneurial Behaviour & Research, Vol. 18 Iss: 6. [Link]
  3. Piboonrungroj, P. 2011. Impacts of supply chain collaborations on inter-firm trust, performance and relationship Satisfaction: A transaction cost economics perspective. Doctoral Symposium of the 25th Annual Conference of the British Academy of Management, Aston Business School, United Kingdom, 13th-15th September.
  4. Piboonrungroj, P., Williams, S.J. and Disney, S.M. 2011. Examining mediating effect of transaction cost in supply chain relationship. The 25th Annual Conference of the British Academy of Management, Aston Business School, Birmingham, United Kingdom, 13th-15th September.
  5. Piboonrungroj, P. and Disney, S.M. 2011. Supply chain collaboration, inter-firm trust and logistics performance: Evidence from the tourism sector: A structural equation model.18th Annual EurOMA Conference. Cambridge, United Kingdom, 3rd -6th July. (Awarded the Harry Boer Highly Commended Student Paper Award)
  6. Piboonrungroj, P. 2011. Transaction costs in supply chain collaborations: Measurements and antecedents. The First NIE doctoral Colloquium. Network of Industrial Economists, University of Nottingham Business School. 22nd June 2011.
  7. Piboonrungroj, P. and Disney, S.M. 2009. Supply Chains Collaboration in Tourism: A Transaction Cost Economics PerspectiveSecond Biennial Conference of the International Association for Tourism Economics, Chiang Mai, Thailand, 11-13 December.
  8. Piboonrungroj, P. 2009. Methodological Implication for the Research Design in Tourism Supply Chain Collaboration18th Summer Research Academy European Doctoral Programmes Association for Management and Business Administration (EDAMBA), Soreze, France, 23rd – 29th July.
  9. Piboonrungroj, P. and Disney, S.M. 2009. Tourism Supply Chains: A Conceptual FrameworkPhD Network Conference, Nottingham, UK. 1-3 July, pp.132-149.

Professional Service & Activities

University Services

  • Committee, Spotlight in Social Science Conference, Cardiff University (2011, 2012)
  • Student Representative, PhD Staff-Student Panel, Cardiff Business School (2008-Present)
  • Student Representative, Post-Graduate Research Committee, Cardiff Business School (2008-Present)
  • Representative, Research and Graduate Study (RGS) Panel, Cardiff University (2008)

Reviewer for 

  1. Tourism Management (ABS Grade 4)
  2. European Journal of Operational Research (ABS Grade 3)
  3. Maritime Policy & Management (ABS Grade 2)
  4. Journal of Service Management (ABS Grade 2)
  5. Current Issue in Tourism (ABS Grade 2)
  6. Tourism Management Perspectives
  7. African Journal of Agriculture Research
  8. APacCHRIE Conference 2012
  9. Academy of Management Conference (2009 – Present)
  10. British Academy of Management Conference (2012 – Present)
  11. Service Design conference 2012

Professional Affilations

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